|
Leaving India: The Peugeot Story |
ICMR HOME | Case Studies Collection
Price: For delivery in electronic format: Rs. 300 ; For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
»
Business Strategy Case Studies
Custom Search
|
|||||||
EXCERPTSStarting ProblemsDespite the impressive 10,000 unit sales in its first year, Peugeot recorded a loss of Rs 920 million for the year 1995-96 (12 months). The company's problems could by and large be traced back to PAL's association with Fiat. The Final CountdownPAL was reportedly unhappy with Peugeot over the indigenisation of the 309. The 309 was only 24% indigenised. This made the spare parts very expensive and the company was unable to reduce the price of the car.
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Workbooks,
Case Study Volumes.